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The "most expensive" cafe in China closed in less than a year.

With such a high cost, there is no way to make a profit by selling a few cups of coffee. Physical enterprises must consider the profitability of the main business. It is unrealistic to talk about any additional business or income within three years. Recently, after 347 days, Shenzhen Kela Coffee, the country's first Internet + financial coffee shop, suddenly issued a "closure notice", officially announcing that the cafe would be closed on August 1st.

2016-08-05
How to make good use of Social Network platform in Cafe

How to make good use of Social Network platform in Cafe

In the past few years, social platform has become a buzzword, but not many business owners really understand its meaning and learn to tap its potential. Restaurants and cafes are often aware of the need for social platforms such as Facebook, Instagram, YouTube and Twitter. But they didn't think deeply about why and how to use the social platform, and they didn't know him.

2015-06-23
Shenzhen Kela Coffee, the

Shenzhen Kela Coffee, the "most expensive" in China, announced that it costs 30,000 yuan per day to close the door.

Two days ago, the carat coffee front door on the first floor of the Excellence Century Center in Futian District of Shenzhen had been locked from the inside, and notice of suspension of business was posted on both sides of the middle aisle door. The tables, chairs and stools in the store were also built up, and workers were pulled from the store to the side of the road to move away. The notice on the door shows that the carat coffee will be closed on August 1, 2016. This company is known as Shenzhen 3W and medium.

2016-08-08
Coffee Shop Brand Marketing

Coffee Shop Brand Marketing

Recently, I quietly noticed that cat feces coffee is expanding rapidly, which naturally reminds people of Starbucks in the United States, Shangdao Coffee in Taiwan, Green Pavilion in Guangzhou, Old Tree Coffee in Shenzhen, etc.

2014-05-23
Brand marketing

Brand marketing

Kopi Luwak (Kopiluwak Coffee is made from Indonesian coconut cat feces, so it is called "Kopi Luwak") has been on the domestic market for some time, but on the whole, it still understands the market. Although it is still the best coffee in blending, it has never seen where the "best" is. In the last year or two, this so-called "best" has made people feel a little bit.

2014-07-26
Sammy, a popular barista in New York, the philosophy of happiness in coffee cups.

Sammy, a popular barista in New York, the philosophy of happiness in coffee cups.

He, the first generation of Chinese immigrants in the United States, a popular barista in New York, is called Leonardo da Vinci, a genius in the coffee industry by the American media, and has been interviewed by CNN,BBC,CCTV and other well-known media. There is a pair of lovely sons and daughters who signed up for Model magazine, fashion street celebrity LeeClower sent an email to ask the whole family to shoot, and you can see inspirational words like dream and success everywhere in his life.

2015-09-02
Brazilian Coffee Plantation Grand Prix

Brazilian Coffee Plantation Grand Prix

As the difficulty of sourcing high-quality green coffee beans increased over the years, illy coffee signed a contract with top brazilian coffee farmers in 1990 to create an annual award to encourage farmers to produce high-quality coffee. As a result, the traditional relationship between coffee farmers and processing companies was broken, and illy coffee and Brazilian coffee farmers established a stable partnership with

2014-04-27
HOFEX

HOFEX "GBC Competition" Barista wins at the starting line

The barista is the soul of a good cup of coffee. Over the past few years, the international food and beverage trade fair HOFEX has organised the "GBC Barista Competition" and "GLC Coffee Pull Competition" at the "Bean 2Cup@HOFEX Coffee Zone" to provide a platform for local baristas to exchange ideas and strive for technical excellence. This May, the much-anticipated HOFEX and two coffee competitions are back.

2015-04-27
It's a crowdfunding cafe and a base for entrepreneurs.

It's a crowdfunding cafe and a base for entrepreneurs.

Huigu Coffee Co-founder Yang Yan □ reporter Wei Hao intern Wang duo in addition to selling coffee, Huigu also does some sideline business: organize pioneer study groups with Dahe Daily to teach entrepreneurs to do PPT and make business plans. Apart from these, what is the service of this cafe? The reporter will inquire for you one by one. Huigu Coffee was chosen as the training base for Dahe founder, not because it created

2015-08-11
How can the mobile technology companies in the cafe achieve a market capitalization of nearly 100 million yuan?

How can the mobile technology companies in the cafe achieve a market capitalization of nearly 100 million yuan?

A cafe does not sell coffee drinks, but does Internet mobile medicine. Less than a year after its establishment, its market capitalization has reached nearly 100 million yuan, and several industry giants have invested in it. What kind of cafe is it? [business Merchants Network article | Zhang Luji] Old wooden doors, a few slightly dim chandeliers, small retro table lamps, different postcards and movies on the walls

2015-08-12
From Kopi Luwak to Starbucks to Brand Marketing

From Kopi Luwak to Starbucks to Brand Marketing

Starbucks began its strategic transformation in the past two years, and after the trademark further simplified the image of the banshee, it accelerated the pace of expansion. It is said that there were more than 90 companies in China last year.

2014-05-23
The final award of the World siphon Pot Competition in China was announced in Pu'er, Yunnan Province.

The final award of the World siphon Pot Competition in China was announced in Pu'er, Yunnan Province.

On the afternoon of August 25, after three days of fierce competition, the final of the Pu'er Coffee and 2013 Chinese Pu'er Coffee Cup World siphon Pot Competition was held in Pu'er, Yunnan Province. The competition is divided into Best Cooperation Award, Competition Point Award, jury Award (Best Fair Competition Award), Chinese Pu'er Coffee Promotion Ambassador Award and Chinese Pu'er Coffee.

2014-04-27
Changed our imagination about coffee.

Changed our imagination about coffee. "

Starbucks, the ubiquitous chain retailer, makes drinking coffee a national pastime. In the world, Starbucks is not only recognized as one of the most effective and popular brands, but also has a substantial impact on the global economic and social development. At present, Starbucks has opened more than 18000 stores in more than 60 countries.

2016-09-08
Problems that should be paid attention to when joining a chain store according to the reference process of joining a cafe

Problems that should be paid attention to when joining a chain store according to the reference process of joining a cafe

Mastering the process of joining and recruiting is very important to the success of joining. This paper focuses on the general process of brand joining, which provides necessary help for the smooth operation of joining activities. First, the examination and approval of the investment promotion manual the franchisor has a complete set of investment promotion manual, and the coffee shop operator must first examine the franchisee's investment promotion manual if he wants to become a successful franchisee. A complete copy

2015-10-20
Those things related to coffee. Basic knowledge of coffee.

Those things related to coffee. Basic knowledge of coffee.

Anyone who understands Starbucks knows that Starbucks founder and board chairman Howard Schultz wrote a book called "it's all about Coffee." However, in Pu'er City, Yunnan Province, China, which is famous for making Pu'er tea, it can be reversed that everything that is happening has something to do with coffee. Over the years, Pu'er has become the most important place for making coffee beans and noodles abroad.

2015-09-09
Yin Feng, the Wings of Coffee: about his Coffee Entrepreneurship

Yin Feng, the Wings of Coffee: about his Coffee Entrepreneurship

As usual, Yin Feng was having dinner at Coffee Wing's Shimao department store in Beijing, when a waiter came to her and told her: boss Yin, a guest wants your autograph, like a college student. Yin Feng went out to have a look. A college student who had just graduated for half a year wanted to ask Yin Feng to sign his diploma. How can this work? How can a certificate as serious as a graduation certificate be signed?

2015-04-09
Brand Marketing of Kopi Luwak

Brand Marketing of Kopi Luwak

Kopi Luwak (Kopiluwak Coffee is made from Indonesian coconut cat droppings, so it is called Kopi Luwak) has been on the domestic market for some time, but on the whole, it still understands the market. Although it is still the best coffee in blending, it has never seen the best place. In the last year or two, this so-called had better make people feel a little bit. Just look at the price.

2014-08-04
Comparison of three kinds of coffee: Cabo, latte and Flat White coffee

Comparison of three kinds of coffee: Cabo, latte and Flat White coffee

Attention, please! Flat White Coffee, Australian latte. You'd better remember the name, because this kind of coffee is sold in cafes in the streets nowadays. Just a few years ago, few Americans knew about Flat White coffee; today, Flat White has become the most common daily drink in the United States. It's very easy to work with lattes or cabs.

2015-09-01
24-hour bookstore: book + coffee + cultural and creative products business model

24-hour bookstore: book + coffee + cultural and creative products business model

For readers who like to read at night, books are an integral part of their lives. The book is the night reading scene in Sanlian Taofen Bookstore. Our reporter Han Dong took photos on July 29, the national 24-hour bookstore innovation and development seminar was held in Beijing, this is the first gathering of representatives of 11 24-hour bookstores across the country. At this seminar, a 24-hour book from Beijing Sanlian Taofen

2014-08-04
From Kopi Luwak to Starbucks to brand marketing coffee marketing

From Kopi Luwak to Starbucks to brand marketing coffee marketing

Kopi Luwak (Kopiluwak Coffee is made from Indonesian coconut cat droppings, so it is called Kopi Luwak) has been on the domestic market for some time, but on the whole, it still understands the market. Although it is still the best coffee in blending, it has never seen the best place. In the last year or two, this so-called had better make people feel a little bit. Just look at the price.

2015-04-01
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